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Publishing to the Store

Turn your agents into Store listings and start earning.

Prerequisites​

Before publishing:

  1. Be a vendor -- complete the Vendor Program application
  2. Have an agent -- build and test your agent thoroughly
  3. Prepare assets -- screenshots, documentation, and description

Pricing Models​

ModelBest ForPrice Range
FreeBuilding reputation, open-source toolsN/A
One-timeSimple tools, utilities, no ongoing updates10--9,999 EUR
SubscriptionAgents requiring updates and support5--999 EUR/mo
FreemiumTry-before-buy, wide audience reachFree tier + paid upgrades

Review Process​

Every submission is scanned automatically:

CheckWhat's Evaluated
Safety analysisJailbreak detection, prompt injection risks, harmful instructions
Tool permission analysisDangerous tool combinations, data exfiltration risks, excessive permissions
Content qualityDescription completeness, documentation quality, screenshot validation
Pricing validationWithin allowed ranges, consistent with similar products
AI ScoreOutcome
85+Auto-approved
60--84Human review required
30--59Changes requested
Below 30Auto-rejected

Screenshot Requirements​

Include 2--6 screenshots showing the main interface, key features, configuration screens, and results. Recommended format: PNG or JPG, 1200x800 pixels, max 2MB each.

Creating a Listing​

From an Existing Agent​

  1. Navigate to Store > Publish in the Vendor Dashboard
  2. Select the source agent
  3. Fill in listing details:
FieldRequiredDescription
NameYesListing title
Short descriptionYesMax 200 characters, lead with the main benefit
TaglineNoMax 120 characters, catchy value proposition
CategoryYesAssistant, Support, Coding, Writing, Analysis, Automation, or Integration
TagsNoUp to 10 tags for discovery
PricingYesChoose model and set prices
LicenseYesProprietary, MIT, Apache 2, GPL3, or Custom
DocumentationRecommendedMarkdown setup guide
ScreenshotsRecommended2--6 images showing the agent in action
Support URLNoLink to your support page
Demo URLNoLink to a live demo

From a Template​

If you've built a template in Studio, you can publish it directly from the Studio > Publish tab.

Submitting for Review​

  1. Ensure all fields are complete
  2. Click Submit for Review
  3. Your listing enters the review queue
  4. Typical review time: 2--5 business days

Managing Published Listings​

Updating a Listing​

After publishing, you can update the description, documentation, screenshots, and pricing at any time without re-review (unless the changes are significant).

Releasing New Versions​

When you update your agent, create a new version with a changelog. Users see the version history and can choose when to update.

Archiving a Listing​

Remove a listing from the Store while keeping it accessible to existing customers. No new purchases allowed, but existing customers retain access.

Best Practices​

Before Publishing​

  1. Test thoroughly -- use your agent extensively
  2. Write comprehensive docs -- answer common questions proactively
  3. Prepare support -- set up processes for customer questions
  4. Research pricing -- check similar products in the Store

After Publishing​

  1. Monitor reviews -- respond promptly and professionally
  2. Update regularly -- fix bugs and add features
  3. Track analytics -- understand what drives conversions
  4. Support customers -- good support leads to good reviews

Writing Effective Descriptions​

Short description (200 chars): Lead with the main benefit and include a metric if possible. Be specific, not generic.

Full description: Use markdown formatting. Include key features, how it works, results/metrics, and support information.

Pricing Strategy​

StrategyWhen to Use
FreeBuilding reputation, open source
Low priceHigh volume, simple tools
PremiumUnique value, enterprise features
FreemiumConverting free users to paid

Next: Explore SDK & CLI for programmatic access to all features.